Office of the Vice Chancellor
Vice Chancellor for Marketing & Communication
Tracy Syler-Jones is TCU’s Vice Chancellor of Marketing & Communication. She reports to the Chancellor and serves as the University’s chief marketing and communication strategist.
Syler-Jones oversees the development of integrated marketing and communication plans for the University to advance TCU’s brand, visibility and academic reputation among key audiences.
Syler-Jones and her staff utilize a centralized marketing and communication approach to ensure a clear understanding of TCU in the marketplace. Her team has responsibility for managing the University’s image on a daily basis and during crises; developing and implementing universitywide website and social media plans; communicating with alumni and donors; supporting admission marketing; developing key publications and advertising campaigns and overseeing special events, such as Commencement.
Syler-Jones received her Bachelor of Arts degree in journalism with an emphasis in radio/television news from San Diego State University and her Executive Masters in Business Administration from TCU. Prior to joining TCU, she was the director of communications for the Birmingham, Alabama YMCA. She is a graduate and board member of Leadership Fort Worth. She also serves on the Fort Worth Metropolitan YMCA’s marketing sub committee.
Syler-Jones is a Trustee-at-Large for CASE (Council for Advancement and Support of Education), serves as a regular speaker at CASE conferences and previously served on CASE's Commission on Marketing & Communication. She is a member of AMA (American Marketing Association), AAF-Fort Worth (American Advertising Federation) and PRSA (Public Relations Society of America) Greater Fort Worth Chapter.
Assistant Vice Chancellor
Michelle Clark, APR, is TCU’s assistant vice chancellor for communications, serving as senior communication strategist and overseeing the development and implementation of appropriate methods to advance the University’s brand position in the higher education marketplace. As such, she provides oversight for Marketing & Communication staff who operate as content producers, including Advancement Communications, Editorial Services, Public and Media Relations and Internal Communication.
Clark earned a bachelor’s degree in English literature from Millsaps College in Jackson, Mississippi, graduating summa cum laude and Phi Beta Kappa. She also earned a master’s degree in journalism/public relations from Baylor University. Prior to joining TCU, she served as an account director and regional director for Global Prairie Marketing’s Fort Worth office. She also previously held communications strategy/spokesperson roles for both the Trinity River Authority of Texas and the Arlington Independent School District, along with a stint as account services director for GCG Marketing in Fort Worth.
Clark is the current president of the Greater Fort Worth Chapter of the Public Relations Society of America. In addition, she is a board member and public relations chair for the Friends of the Fort Worth Nature Center, an organization devoted to enhancing quality of life by enrolling and educating our community in the preservation and protection of natural areas. Clark is also a graduate of Leadership Fort Worth.
Coordinator of Operator Services
Gayla Todd is the executive assistant for the Vice Chancellor of Marketing & Communication. In this capacity she coordinates activities, schedules and the flow of information, including contracts; oversees the budget; manages equipment inventories; and serves as HR facilitator for the department. Gayla also serves as point of contact for TCU neighbors. As Coordinator of Operator Services she supervises and maintains the staff of PBX operators. She also contributes to the daily operations of the Office of Strategic Communications Management by maintaining the University's online calendar, arranging photo shoots, and assisting with major events. Gayla particularly enjoys the ongoing trainings provided by TCU Human Resources and is a graduate of both the Management Institute and Crucial Conversations.
Gayla has been part of the Vice Chancellor's staff for over ten years. She came to TCU with a degree in Child Development and over 25 years in education.