Office of the Vice Chancellor
Vice Chancellor for Marketing & Communication
Tracy Syler-Jones is TCU’s Vice Chancellor of Marketing & Communication. She reports to the Chancellor and serves as the University’s chief marketing and communication strategist. Syler-Jones also serves with other senior administrators on the Chancellor’s cabinet.
As the chief marketing and communication strategist, Syler-Jones oversees the development of integrated marketing and communication plans for the University to advance TCU’s reputation and visibility among key audiences.
Syler-Jones and her staff utilize a centralized marketing and communication approach to ensure a clear understanding of TCU in the marketplace. Her team has responsibility for managing the University’s image on a daily basis and during crises; developing and implementing universitywide website, social and mobile media plans; communicating with alumni and donors; supporting admission marketing; developing key publications and advertising campaigns; and overseeing special events, such as Commencement.
Syler-Jones received her Bachelor of Arts degree in journalism with an emphasis in radio/television news from San Diego State University. In 2013, she completed an Executive Masters in Business Administration from TCU. She began her career in communications as a writer for the CBS news affiliate in San Diego, California. Prior to joining TCU, she was the director of communications for the Birmingham, Alabama YMCA. She is a graduate and board member of Leadership Fort Worth. She also serves on the Fort Worth Metropolitan YMCA’s marketing sub committee, Texas Methodist’s Kupferle Health Board and Baylor All Saints Women’s Health Council.
She also is actively involved with CASE (Council for Advancement and Support of Education) as a regular speaker at CASE conferences and serves on the CASE Commission board. She is a member of AMA (American Marketing Association), AAF – Fort Worth (American Advertising Federation) and PRSA (Public Relations Society of America) Greater Fort Worth Chapter.
Assistant Vice Chancellor
Michelle Clark, APR, is TCU’s assistant vice chancellor for communications, serving as senior communication strategist and overseeing the development and implementation of appropriate methods to advance the University’s brand position in the higher education marketplace. As such, she provides oversight for Marketing & Communication staff who operate as content producers, including Advancement Communications, Editorial Services, Public and Media Relations and Internal Communication.
Clark earned a bachelor’s degree in English literature from Millsaps College in Jackson, Mississippi, graduating summa cum laude and Phi Beta Kappa. She also earned a master’s degree in journalism/public relations from Baylor University. Prior to joining TCU, she served as an account director and regional director for Global Prairie Marketing’s Fort Worth office. She also previously held communications strategy/spokesperson roles for both the Trinity River Authority of Texas and the Arlington Independent School District, along with a stint as account services director for GCG Marketing in Fort Worth.
Clark is the current president of the Greater Fort Worth Chapter of the Public Relations Society of America. In addition, she is a board member and public relations chair for the Friends of the Fort Worth Nature Center, an organization devoted to enhancing quality of life by enrolling and educating our community in the preservation and protection of natural areas. Clark is also a graduate of Leadership Fort Worth.
Coordinator of Operator Services
Gayla serves as the executive assistant for the Vice Chancellor for Marketing & Communication. In this capacity she supports the Vice Chancellor by coordinating activities, schedules and flow of information, overseeing the budget and managing equipment inventories. In her capacity as Coordinator of Operator Services she supervises and maintains the staff of PBX operators. She also contributes to the daily operations of the Office of Communications by electronically gathering and archiving TCU news clips, maintaining the University’s online calendar, arranging faculty photo shoots and assisting with events. She came to TCU in 2004 with a degree in child development and 25 years in education.